/* ============ Health & Care — HelpMeMarketing ============ */
:root {
  --primary: #1E4D8C;
  --primary-dark: #0A2540;
  --deep: #0A2E2C;
  --deep-soft: #143D3A;
  --mint: #9EC5F7;
  --mint-soft: #DCEAFB;
  --cream: #F4F7FC;
  --cream-warm: #FAF7F2;
  --ink: #0F1A1A;
  --ink-60: #4A5655;
  --ink-40: #8A9391;
  --line: #E5EEEC;
  --line-soft: #EFF5F4;
  --coral: #FF8A65;
  --sand: #F6B44B;
  --butter: #FFE49A;
  --gold: #D4A574;
  --ink-80: #2A3333;
  --white: #ffffff;
  --radius: 14px;
  --radius-lg: 22px;
  --shadow-sm: 0 1px 2px rgba(10,46,44,0.04), 0 2px 6px rgba(10,46,44,0.03);
  --shadow-md: 0 4px 14px rgba(10,46,44,0.06), 0 12px 28px rgba(10,46,44,0.05);
  --shadow-lg: 0 10px 30px rgba(10,46,44,0.08), 0 30px 60px rgba(10,46,44,0.08);
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  color: var(--ink);
  background: var(--white);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

h1, h2, h3, h4 { margin: 0; line-height: 1.1; letter-spacing: -0.02em; color: var(--deep); font-weight: 500;}
p { margin: 0; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }

@keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.45; } }

.serif { font-family: 'Instrument Serif', 'Times New Roman', serif; font-weight: 400; letter-spacing: -0.01em;}
.mono { font-family: 'JetBrains Mono', monospace; }

.container { max-width: 1240px; margin: 0 auto; padding: 0 32px; }
.container-narrow { max-width: 920px; margin: 0 auto; padding: 0 32px; }

/* ============ App shell ============ */
.app { min-height: 100vh; background: var(--white); }

/* ============ Nav ============ */
.nav {
  position: sticky; top: 0; z-index: 50;
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  background: rgba(255,255,255,0.85);
  border-bottom: 1px solid var(--line-soft);
}
.nav-inner {
  max-width: 1240px; margin: 0 auto; padding: 14px 32px;
  display: flex; align-items: center; gap: 32px;
}
.logo {
  display: flex; align-items: center; gap: 10px;
  font-weight: 600; font-size: 17px; color: var(--deep); letter-spacing: -0.01em;
}
.logo-me {
  color: var(--primary); font-style: italic;
  font-family: 'Instrument Serif', serif; font-size: 19px; padding: 0 1px;
}
.logo-mark {
  width: 30px; height: 30px; border-radius: 9px;
  background: var(--deep);
  display: grid; place-items: center; color: var(--mint);
  font-family: 'Instrument Serif', serif; font-size: 20px;
  position: relative;
}
.logo-mark::after{
  content: ''; position: absolute; inset: auto -3px -3px auto;
  width: 10px; height: 10px; border-radius: 50%; background: var(--primary);
  border: 2px solid white;
}
.nav-links { display: flex; gap: 4px; margin-left: 24px; flex: 1; }
.nav-link {
  padding: 8px 14px; border-radius: 8px;
  font-size: 14px; color: var(--ink-60); font-weight: 500;
  cursor: pointer; transition: all 0.15s;
}
.nav-link:hover { background: var(--cream); color: var(--deep); }
.nav-link.active { color: var(--deep); background: var(--cream); }
.nav-cta { display: flex; gap: 10px; align-items: center;}

/* ============ Buttons ============ */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 12px 20px; border-radius: 999px;
  font-size: 14px; font-weight: 500;
  transition: all 0.18s ease;
  white-space: nowrap;
  text-decoration: none;
}
.btn-primary { background: var(--deep); color: white; }
.btn-primary:hover { background: var(--deep-soft); transform: translateY(-1px); box-shadow: var(--shadow-md); }
.btn-accent { background: var(--primary); color: white; }
.btn-accent:hover { background: var(--primary-dark); transform: translateY(-1px); }
.btn-ghost { color: var(--deep); }
.btn-ghost:hover { background: var(--cream); }
.btn-outline { border: 1px solid var(--line); color: var(--deep); background: white;}
.btn-outline:hover { border-color: var(--deep); }
.btn-lg { padding: 15px 26px; font-size: 15px; }
.btn-sm { padding: 8px 14px; font-size: 13px; }

/* ============ Sections ============ */
section { padding: 100px 0; }
.section-tight { padding: 64px 0; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 12px; font-weight: 600; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--primary);
}
.eyebrow-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--primary); }

/* ============ Pills / Chips ============ */
.pill {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 6px 12px; border-radius: 999px;
  font-size: 12px; font-weight: 500;
  background: var(--mint-soft); color: var(--deep);
}

/* ============ Cards ============ */
.card {
  background: white; border: 1px solid var(--line);
  border-radius: var(--radius-lg); padding: 28px;
  transition: all 0.2s;
}
.card:hover { border-color: var(--mint); box-shadow: var(--shadow-md); transform: translateY(-2px);}

/* ============ Utility ============ */
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.flex { display: flex; }
.flex-col { display: flex; flex-direction: column; }
.gap-8 { gap: 8px; } .gap-12 { gap: 12px; } .gap-16 { gap: 16px; } .gap-24 { gap: 24px; }
.items-center { align-items: center; }
.justify-between { justify-content: space-between; }
.mt-8{margin-top:8px;} .mt-16{margin-top:16px;} .mt-24{margin-top:24px;} .mt-32{margin-top:32px;} .mt-48{margin-top:48px;} .mt-64{margin-top:64px;}

/* ============ Footer ============ */
.footer {
  background: var(--deep); color: var(--mint-soft);
  padding: 80px 0 40px;
}
.footer h4 { color: white; font-family: 'Inter'; font-size: 13px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 18px;}
.footer a { color: rgba(255,255,255,0.7); font-size: 14px; display: block; padding: 5px 0;}
.footer a:hover { color: white; }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr 1.2fr; gap: 48px; }
.footer-about p { color: rgba(255,255,255,0.65); font-size: 14px; line-height: 1.6; max-width: 300px; }
.footer-badges { display: flex; gap: 10px; margin-top: 20px; flex-wrap: wrap; }
.footer-badge { font-size: 11px; color: rgba(255,255,255,0.75); border: 1px solid rgba(255,255,255,0.15); padding: 5px 10px; border-radius: 999px; }
.footer-bottom {
  margin-top: 60px; padding-top: 28px; border-top: 1px solid rgba(255,255,255,0.08);
  display: flex; justify-content: space-between; color: rgba(255,255,255,0.5); font-size: 13px;
}
.footer-bottom-links { display: flex; gap: 24px; }

/* ============ Page transitions ============ */
.page-enter { animation: pageIn 0.35s cubic-bezier(.2,.8,.2,1); }
@keyframes pageIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; }}

/* ============ Hero (editorial) ============ */
.hero-editorial {
  padding: 56px 0 80px;
  background: linear-gradient(180deg, var(--cream) 0%, white 100%);
}
.hero-editorial-grid {
  display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center;
}
@media (max-width: 1100px){
  .hero-editorial-grid { grid-template-columns: 1fr; gap: 40px; }
}
.hero-title {
  font-size: clamp(54px, 6vw, 88px);
  line-height: 1.02;
  margin: 20px 0 28px;
  color: var(--deep);
}
.hero-title em { color: var(--primary); font-style: italic; }
.hero-lead {
  font-size: 19; line-height: 1.55; color: var(--ink-60);
  max-width: 520px; margin-bottom: 36px; font-size: 19px;
}
.hero-actions { display: flex; gap: 12px; margin-bottom: 8px; flex-wrap: wrap; }

/* ============ Hero visual — 2x2 analytics grid ============ */
.hero-visual-2x2 {
  display: grid;
  grid-template-columns: 1fr 1fr;
  grid-template-rows: 1fr 1fr;
  gap: 16px;
  height: 500px;
}
.hero-card {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 18px;
  padding: 18px 20px;
  box-shadow: 0 24px 48px -12px rgba(10,46,44,0.14), 0 4px 12px rgba(10,46,44,0.06);
  display: flex;
  flex-direction: column;
  min-height: 0;
  position: relative;
}
.hero-card-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 8px;
  margin-bottom: 2px;
}
.hero-card-label {
  font-size: 11px;
  color: var(--ink-60);
  font-weight: 600;
  letter-spacing: 0.02em;
  min-width: 0;
  overflow: hidden;
  text-overflow: ellipsis;
  white-space: nowrap;
}
.hero-card-pill {
  font-size: 9px;
  background: var(--mint-soft);
  color: var(--primary-dark);
  padding: 3px 7px;
  border-radius: 999px;
  font-weight: 700;
  letter-spacing: 0.06em;
  flex-shrink: 0;
  white-space: nowrap;
}
.hero-card-sub {
  font-size: 10px;
  color: var(--ink-40);
  margin-bottom: 8px;
}
.hero-card-eyebrow {
  font-size: 9px;
  color: var(--primary);
  font-weight: 700;
  letter-spacing: 0.04em;
  white-space: nowrap;
}
.hero-card-eyebrow.light { color: var(--mint); }
.hero-card-kpi {
  display: flex;
  align-items: baseline;
  gap: 10px;
  flex-wrap: wrap;
  row-gap: 2px;
}
.hero-card-num {
  font-family: 'Instrument Serif', serif;
  font-size: 38px;
  color: var(--deep);
  line-height: 0.95;
  letter-spacing: -0.02em;
}
.hero-card-delta {
  font-size: 11px;
  color: var(--primary);
  font-weight: 600;
  white-space: nowrap;
}
.hero-card-spark {
  width: 100%;
  margin-top: 10px;
  display: block;
  flex: 1;
}

/* Live booking card */
.hero-card-booking {
  display: flex;
  gap: 10px;
  align-items: center;
}
.hero-card-booking-icon {
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: var(--mint-soft);
  display: grid;
  place-items: center;
  flex-shrink: 0;
  position: relative;
}
.hero-card-booking-dot {
  position: absolute;
  top: -2px;
  right: -2px;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--coral);
  border: 2px solid white;
}
.hero-card-booking-body { flex: 1; min-width: 0; }
.hero-card-booking-title {
  font-size: 12px;
  font-weight: 600;
  color: var(--deep);
  letter-spacing: -0.01em;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.hero-card-booking-sub {
  font-size: 10px;
  color: var(--ink-60);
  margin-top: 1px;
}
.hero-card-booking-stats {
  display: flex;
  gap: 10px;
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px dashed var(--line);
  flex: 1;
}
.hero-card-booking-stats > div:not(.hero-card-divider) { flex: 1; }
.hero-card-divider {
  width: 1px;
  background: var(--line);
}
.hero-card-stat-label {
  font-size: 9px;
  color: var(--ink-60);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-weight: 600;
}
.hero-card-stat-val {
  color: var(--primary);
  font-weight: 600;
  font-size: 14px;
  margin-top: 3px;
}

/* Keyword rankings */
.hero-card-keywords { display: flex; flex-direction: column; flex: 1; justify-content: center; }
.hero-card-keyword {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 7px 0;
  border-bottom: 1px solid var(--line-soft);
}
.hero-card-keyword:last-child { border-bottom: none; }
.hero-card-keyword .kw-text {
  flex: 1;
  font-size: 11px;
  color: var(--deep);
  font-weight: 500;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.hero-card-keyword .kw-move {
  display: flex;
  align-items: center;
  gap: 4px;
  flex-shrink: 0;
}
.hero-card-keyword .kw-from {
  font-size: 10px;
  color: var(--ink-40);
  text-decoration: line-through;
}
.hero-card-keyword .kw-to {
  font-size: 12px;
  color: var(--primary);
  font-weight: 700;
}

/* Dark donut card */
.hero-card-dark {
  background: var(--deep);
  color: white;
  border: 1px solid rgba(158,197,247,0.15);
  box-shadow: 0 24px 48px -12px rgba(10,46,44,0.28), 0 4px 12px rgba(10,46,44,0.12);
  overflow: hidden;
}
.hero-card-dark .hero-card-label { color: rgba(255,255,255,0.7); }
.hero-card-orb {
  position: absolute;
  top: -40px;
  right: -40px;
  width: 120px;
  height: 120px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(30,77,140,0.25) 0%, transparent 70%);
  pointer-events: none;
}
.hero-card-donut-row {
  display: flex;
  gap: 12px;
  align-items: center;
  flex: 1;
  position: relative;
  z-index: 1;
}
.hero-card-donut { flex-shrink: 0; }
.hero-card-legend {
  flex: 1;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.ch-row {
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 10.5px;
}
.ch-dot {
  width: 6px;
  height: 6px;
  border-radius: 2px;
  flex-shrink: 0;
}
.ch-name {
  flex: 1;
  color: rgba(255,255,255,0.78);
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.ch-val {
  font-weight: 600;
  color: white;
}

@media (max-width: 1100px){
  .hero-visual-2x2 { max-width: 720px; margin: 0 auto; gap: 14px; }
}
@media (max-width: 520px){
  .hero-visual-2x2 { grid-template-columns: 1fr; grid-template-rows: auto auto auto auto; max-width: 380px; height: auto; }
}

/* ============ Section: Two-column "pain points" ============ */
.two-col-sticky {
  display: grid; grid-template-columns: 1fr 1.4fr; gap: 80px; align-items: start;
}
.two-col-sticky .left { position: sticky; top: 100px; }
.section-title-xl {
  font-size: 64px; margin-top: 20px; line-height: 1.05;
}
.section-title-xl em { color: var(--primary); font-style: italic; }
.section-lead {
  color: var(--ink-60); font-size: 17px; margin-top: 24px; line-height: 1.6;
}
.list-rows { display: flex; flex-direction: column; gap: 2px; }
.list-row {
  padding: 28px 4px; border-top: 1px solid var(--line);
  display: grid; grid-template-columns: 60px 1fr auto; gap: 24px; align-items: center;
}
.list-row-end { border-top: 1px solid var(--line); }
.list-row-num { font-family: 'Instrument Serif', serif; font-size: 32px; color: var(--primary); }
.list-row-title { font-size: 22px; font-weight: 500; color: var(--deep); }
.list-row-desc { font-size: 15px; color: var(--ink-60); margin-top: 4px; }
.list-row-icon {
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--cream); display: grid; place-items: center;
}

/* ============ Services overview ============ */
.section-cream { background: var(--cream); padding: 120px 0; }
.section-head-split {
  display: flex; justify-content: space-between; align-items: flex-end;
  margin-bottom: 60px; gap: 40px; flex-wrap: wrap;
}
.services-card {
  padding: 28px; background: white; cursor: pointer;
}
.services-card h3 { font-size: 22px; margin-bottom: 10px; color: var(--deep); }
.services-card p { color: var(--ink-60); font-size: 15px; line-height: 1.55; }
.service-icon-tile {
  width: 52px; height: 52px; border-radius: 14px;
  display: grid; place-items: center; margin-bottom: 24px;
}
.service-explore {
  margin-top: 20px; font-size: 13px; color: var(--primary); font-weight: 600;
  display: flex; align-items: center; gap: 6px;
}

/* ============ Results ============ */
.result-card {
  border-radius: 22px; padding: 28px; color: white; position: relative; overflow: hidden;
  aspect-ratio: 3/4; display: flex; flex-direction: column; cursor: pointer;
  transition: transform 0.2s;
  background-size: cover; background-position: center;
}
.result-card:hover { transform: translateY(-4px); }
.result-card-head { display: flex; justify-content: space-between; align-items: flex-start; position: relative; z-index: 1; }
.result-card-icon {
  width: 44px; height: 44px; border-radius: 12px;
  background: rgba(255,255,255,0.18);
  backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
  display: grid; place-items: center;
}
.result-card-chip {
  font-size: 11px; padding: 4px 10px; border-radius: 999px;
  background: rgba(255,255,255,0.18);
  backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
  font-weight: 500;
}
.result-card-body { margin-top: auto; position: relative; z-index: 1; }
.result-card-num { font-family: 'Instrument Serif', serif; font-size: 68px; line-height: 1; letter-spacing: -0.02em; }
.result-card-sub { font-size: 13px; opacity: 0.85; margin-top: 4px; }
.result-card-sep { height: 1px; background: rgba(255,255,255,0.25); margin: 20px 0 16px; }
.result-card-name { font-size: 17px; font-weight: 500; margin-bottom: 4px; }
.result-card-niche { font-size: 12px; opacity: 0.75; }
.result-card-quote { font-size: 13px; opacity: 0.92; margin-top: 12px; font-style: italic; }

/* ============ Process ============ */
.section-dark { background: var(--deep); color: white; }
.section-dark h2, .section-dark h3 { color: white; }
.section-dark .eyebrow { color: var(--mint); }
.section-dark .eyebrow-dot { background: var(--mint); }
.process-step { position: relative; }
.process-step-line {
  position: absolute; top: 28px; left: calc(50% + 30px);
  right: -50%; height: 1px; background: rgba(158,197,247,0.25); z-index: 0;
}
.process-step-icon {
  width: 56px; height: 56px; border-radius: 50%; background: var(--primary);
  display: grid; place-items: center; margin-bottom: 20px;
}
.process-step-num {
  font-size: 11px; font-weight: 600; letter-spacing: 0.1em;
  color: var(--mint); margin-bottom: 8px;
}
.process-step h3 { color: white; font-size: 22px; margin-bottom: 10px; }
.process-step p { color: rgba(255,255,255,0.65); font-size: 14px; line-height: 1.6; }

/* ============ Testimonial ============ */
.testimonial-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center;
}
.testimonial-portrait {
  position: relative; aspect-ratio: 4/5; border-radius: 24px; overflow: hidden;
  background: linear-gradient(135deg, #143D3A 0%, #0A2E2C 100%);
}
.testimonial-portrait .caption {
  position: absolute; bottom: 24px; left: 24px; color: white;
}
.testimonial-portrait .caption .name {
  font-family: 'Instrument Serif', serif; font-size: 24px; margin-bottom: 4px;
}
.testimonial-portrait .caption .role { font-size: 13px; opacity: 0.7; }
.testimonial-quote { font-size: 34px; line-height: 1.3; color: var(--deep); margin-bottom: 32px; }
.testimonial-quote em { color: var(--primary); font-style: italic; }
.testimonial-stats {
  display: flex; align-items: center; gap: 16px;
  padding-top: 24px; border-top: 1px solid var(--line);
}
.testimonial-stats > div { flex: 1; }
.testimonial-stats .k { font-size: 13px; color: var(--ink-60); }
.testimonial-stats .v { font-family: 'Instrument Serif', serif; font-size: 34px; color: var(--deep); }

/* ============ Final CTA ============ */
.final-cta {
  padding: 100px 0;
}
.final-cta-box {
  background: linear-gradient(135deg, var(--primary) 0%, #0A2540 100%);
  border-radius: 32px; padding: 80px 60px; color: white;
  position: relative; overflow: hidden;
}
.final-cta-box h2 { color: white; }
.final-cta-box h2 em { font-style: italic; }
.final-cta-box .orb-1 { position: absolute; top: -60px; right: -60px; width: 260px; height: 260px; border-radius: 50%; background: rgba(255,255,255,0.08); }
.final-cta-box .orb-2 { position: absolute; bottom: -80px; right: 120px; width: 180px; height: 180px; border-radius: 50%; background: rgba(255,255,255,0.05); }
.final-cta-inner { position: relative; max-width: 720px; }
.final-cta-inner .eyebrow { color: white; opacity: 0.85; }
.final-cta-inner .eyebrow-dot { background: white; }
.final-cta-inner p { font-size: 18px; margin-top: 20px; margin-bottom: 36px; opacity: 0.9; max-width: 520px; line-height: 1.5; }
.final-cta-actions { display: flex; gap: 12px; flex-wrap: wrap; }

/* ============ Bold hero (variant) ============ */
.hero-bold {
  padding: 80px 0; background: var(--deep); color: white;
  position: relative; overflow: hidden; text-align: center;
}
.hero-bold .orb-a { position: absolute; top: -10%; right: -5%; width: 500px; height: 500px; border-radius: 50%; background: radial-gradient(circle, rgba(30,77,140,0.25) 0%, transparent 70%); }
.hero-bold .orb-b { position: absolute; bottom: -20%; left: -5%; width: 400px; height: 400px; border-radius: 50%; background: radial-gradient(circle, rgba(158,197,247,0.15) 0%, transparent 70%); }
.hero-bold .inner { position: relative; max-width: 1000px; margin: 0 auto; }
.hero-bold h1 {
  font-size: clamp(52px, 7vw, 104px); line-height: 0.98;
  margin-top: 24px; font-weight: 500; letter-spacing: -0.03em; color: white;
}
.hero-bold h1 em { color: var(--mint); font-style: italic; font-family: 'Instrument Serif', serif; }

/* ============ Service detail: SERP mockup ============ */
.serp-card {
  background: white; border-radius: 20px; padding: 20px;
  box-shadow: var(--shadow-lg); border: 1px solid var(--line-soft);
}
.serp-search {
  display: flex; gap: 8px; align-items: center;
  padding: 8px 12px; background: var(--cream); border-radius: 999px;
  font-size: 13px; color: var(--ink-60); margin-bottom: 16px;
}
.serp-tabs { display: flex; gap: 6px; margin-bottom: 16px; font-size: 12px; color: var(--ink-60); }
.serp-tab { padding-bottom: 4px; }
.serp-tab.active { color: var(--primary); border-bottom: 2px solid var(--primary); }
.serp-pack {
  border: 1px solid var(--line); border-radius: 12px; padding: 12px; margin-bottom: 12px;
  background: linear-gradient(135deg, #E8EFF9 0%, #DCEAFB 100%);
}
.serp-pack-head { font-size: 12px; font-weight: 600; color: var(--ink-60); margin-bottom: 8px; }
.serp-row { padding: 10px 0; display: flex; gap: 10px; align-items: center; }
.serp-row + .serp-row { border-top: 1px solid rgba(10,46,44,0.08); }
.serp-row-rank {
  width: 28px; height: 28px; border-radius: 6px;
  background: var(--deep); color: white;
  display: grid; place-items: center; font-size: 12px; font-weight: 600;
}
.serp-row-rank.client { background: var(--primary); }
.serp-row-info { flex: 1; }
.serp-row-name { font-size: 13px; font-weight: 600; color: var(--deep); }
.serp-row-name.client { color: var(--primary-dark); }
.serp-row-meta { font-size: 11px; color: var(--ink-60); }
.serp-row-meta b { color: var(--coral); }

.serp-organic { padding: 10px 0; }
.serp-organic + .serp-organic { border-top: 1px solid var(--line-soft); }
.serp-organic-url { font-size: 11px; color: var(--ink-60); margin-bottom: 2px; }
.serp-organic-title { font-size: 14px; color: #1a0dab; font-weight: 500; margin-bottom: 3px; }
.serp-organic-title.first { color: var(--primary-dark); }
.serp-organic-title .rank-badge {
  font-size: 10px; background: var(--primary); color: white;
  padding: 1px 6px; border-radius: 4px; margin-left: 4px; font-weight: 600;
}
.serp-organic-desc { font-size: 12px; color: var(--ink-60); }

.breadcrumb-line { font-size: 13px; color: var(--ink-60); margin-bottom: 16px; }
.breadcrumb-line a { cursor: pointer; }
.service-detail-grid {
  display: grid; grid-template-columns: 1.2fr 1fr; gap: 64px; align-items: center;
}
@media (max-width: 960px) {
  .service-detail-grid { grid-template-columns: 1fr; gap: 40px; }
}

/* ============ Case studies filter ============ */
.filter-row { display: flex; gap: 8px; margin-top: 40px; flex-wrap: wrap; }

/* ============ Pricing ============ */
.billing-toggle {
  display: inline-flex; padding: 4px; background: white; border-radius: 999px;
  margin-top: 36px; border: 1px solid var(--line);
}
.billing-toggle .btn-sm { border-radius: 999px; }
.billing-toggle .btn-sm.active { background: var(--deep); color: white; }
.billing-toggle .btn-sm:not(.active) { background: transparent; color: var(--ink-60); }
.save-chip {
  background: var(--mint-soft); color: var(--primary-dark);
  padding: 2px 6px; border-radius: 6px; font-size: 10px; margin-left: 4px;
}
.plan {
  background: white; color: var(--deep); border: 1px solid var(--line);
  border-radius: 24px; padding: 36px; position: relative;
}
.plan.highlight {
  background: var(--deep); color: white; border: none;
  box-shadow: var(--shadow-lg);
}
.plan.highlight h3 { color: white; }
.plan-badge {
  position: absolute; top: -14px; left: 50%; transform: translateX(-50%);
  background: var(--primary); color: white; padding: 6px 14px; border-radius: 999px;
  font-size: 11px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase;
}
.plan-tag { font-size: 12px; opacity: 0.7; letter-spacing: 0.08em; text-transform: uppercase; font-weight: 600; }
.plan h3 { font-size: 30px; margin-top: 8px; }
.plan-price { margin-top: 24px; margin-bottom: 20px; display: flex; align-items: baseline; gap: 8px; }
.plan-price-num { font-family: 'Instrument Serif', serif; font-size: 72px; line-height: 1; }
.plan-price-per { font-size: 14px; opacity: 0.7; }
.plan-desc { font-size: 14px; opacity: 0.8; line-height: 1.6; min-height: 60px; }
.plan-cta { width: 100%; justify-content: center; margin-top: 24px; }
.plan-feat-head {
  margin-top: 28px; padding-top: 24px;
  border-top: 1px solid var(--line);
}
.plan.highlight .plan-feat-head { border-top-color: rgba(255,255,255,0.15); }
.plan-feat-head-label { font-size: 12px; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; opacity: 0.7; margin-bottom: 16px; }
.plan-feat-row { display: flex; gap: 10px; padding: 6px 0; font-size: 14px; }
.plan-feat-row span { opacity: 0.95; }

/* ============ FAQ ============ */
.faq-wrap { margin-top: 80px; max-width: 800px; margin-left: auto; margin-right: auto; }
.faq-title { font-size: 40px; text-align: center; margin-bottom: 40px; }
.faq-item { border-bottom: 1px solid var(--line); padding: 20px 0; }
.faq-item summary {
  font-size: 18px; font-weight: 500; color: var(--deep); cursor: pointer;
  list-style: none; display: flex; justify-content: space-between; align-items: center;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item p { font-size: 15px; color: var(--ink-60); margin-top: 12px; line-height: 1.6; }

/* ============ About ============ */
.values-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
.value-row {
  padding: 28px 0; border-top: 1px solid var(--line);
  display: grid; grid-template-columns: 60px 1fr; gap: 20px;
}
.value-row-num { font-family: 'Instrument Serif', serif; font-size: 32px; color: var(--primary); }
.value-row h3 { font-size: 22px; }
.value-row p { font-size: 15px; color: var(--ink-60); margin-top: 6px; line-height: 1.6; }

.team-card .team-photo {
  aspect-ratio: 1/1.1; border-radius: 16px; position: relative; overflow: hidden;
}
.team-card .team-photo svg { width: 100%; height: 100%; opacity: 0.9; }
.team-meta { margin-top: 14px; }
.team-name { font-size: 16px; font-weight: 500; color: var(--deep); }
.team-role { font-size: 13px; color: var(--ink-60); margin-top: 2px; }

/* ============ Contact ============ */
.contact-grid {
  display: grid; grid-template-columns: 1fr 1.1fr; gap: 80px; align-items: start;
}
.contact-left { position: sticky; top: 100px; }
.contact-title { font-size: 72px; line-height: 1.02; margin-top: 16px; }
.contact-checklist { margin-top: 24px; }
.contact-check {
  display: flex; gap: 12px; align-items: flex-start; padding: 10px 0;
}
.contact-check-bullet {
  width: 22px; height: 22px; border-radius: 50%; background: var(--mint-soft);
  display: grid; place-items: center; flex-shrink: 0; margin-top: 2px;
}
.contact-check span { font-size: 15px; color: var(--deep); }
.contact-meta {
  margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--line); display: flex; gap: 40px;
}
.contact-meta .label { font-size: 13px; color: var(--ink-60); }
.contact-meta .value { font-size: 15px; color: var(--deep); font-weight: 500; margin-top: 4px; }

.contact-form {
  background: white; border: 1px solid var(--line); border-radius: 24px;
  padding: 40px; box-shadow: var(--shadow-sm);
}
.field label {
  font-size: 13px; color: var(--ink-60); font-weight: 500;
  display: block; margin-bottom: 8px;
}
.field label .req { color: var(--coral); }
.field input, .field select, .field textarea {
  width: 100%; padding: 14px 16px; border: 1px solid var(--line); border-radius: 12px;
  font-family: inherit; font-size: 15px; background: var(--cream);
}
.field textarea { resize: vertical; }
.form-note {
  margin-top: 24px; padding: 16px; background: var(--cream); border-radius: 12px;
  display: flex; gap: 12px; align-items: flex-start;
}
.form-note-text { font-size: 13px; color: var(--ink-60); line-height: 1.55; }

.form-success {
  background: var(--cream); border-radius: 24px; padding: 60px; text-align: center;
  min-height: 500px; display: flex; flex-direction: column;
  justify-content: center; align-items: center;
}
.form-success-icon {
  width: 72px; height: 72px; border-radius: 50%; background: var(--primary);
  display: grid; place-items: center; margin-bottom: 24px;
}
.form-success h2 { font-size: 48px; margin-bottom: 16px; }
.form-success p { font-size: 17px; color: var(--ink-60); max-width: 420px; line-height: 1.6; }

/* ============ Contact form (simplified) ============ */
.contact-form-v2 {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 24px;
  padding: 0;
  overflow: hidden;
  box-shadow: 0 24px 64px -32px rgba(10,46,44,0.08), 0 0 0 1px rgba(10,46,44,0.02);
}
.form-2col { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
@media (max-width: 640px) { .form-2col { grid-template-columns: 1fr; } }

.form-label {
  font-size: 12px;
  color: var(--ink-60);
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  display: block;
  margin-bottom: 10px;
}
.form-label-hint {
  color: var(--ink-60);
  font-weight: 400;
  text-transform: none;
  letter-spacing: 0;
  font-size: 12px;
  margin-left: 6px;
}
.form-label .req { color: var(--coral); }

.form-input {
  width: 100%;
  padding: 14px 16px;
  border: 1px solid var(--line);
  border-radius: 12px;
  font-family: inherit;
  font-size: 15px;
  background: white;
  color: var(--deep);
  transition: border-color 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.form-input::placeholder { color: var(--ink-60); }
.form-input:hover { border-color: var(--ink-60); }
.form-input:focus {
  outline: none;
  border-color: var(--primary);
  background: white;
  box-shadow: 0 0 0 4px rgba(30, 77, 140, 0.12);
}

.form-prefix-wrap {
  display: flex;
  align-items: stretch;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: white;
  overflow: hidden;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}
.form-prefix-wrap:hover { border-color: var(--ink-60); }
.form-prefix-wrap:focus-within {
  border-color: var(--primary);
  box-shadow: 0 0 0 4px rgba(30, 77, 140, 0.12);
}
.form-prefix {
  display: grid;
  place-items: center;
  padding: 0 14px;
  background: var(--cream);
  border-right: 1px solid var(--line-soft);
  font-size: 13px;
  color: var(--ink-60);
  font-weight: 500;
  white-space: nowrap;
}
.form-input-prefixed {
  border: none;
  border-radius: 0;
  background: white;
  flex: 1;
  padding: 14px 16px;
  font-family: inherit;
  font-size: 15px;
  color: var(--deep);
}
.form-input-prefixed:hover, .form-input-prefixed:focus {
  border: none;
  box-shadow: none;
  outline: none;
}

.form-textarea {
  width: 100%;
  padding: 14px 16px;
  border: 1px solid var(--line);
  border-radius: 12px;
  font-family: inherit;
  font-size: 15px;
  background: white;
  color: var(--deep);
  resize: vertical;
  min-height: 96px;
  line-height: 1.55;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}
.form-textarea:hover { border-color: var(--ink-60); }
.form-textarea:focus {
  outline: none;
  border-color: var(--primary);
  box-shadow: 0 0 0 4px rgba(30, 77, 140, 0.12);
}

.chip-group {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.chip {
  padding: 9px 14px;
  border-radius: 999px;
  border: 1px solid var(--line);
  background: white;
  color: var(--ink-60);
  font-family: inherit;
  font-size: 13px;
  font-weight: 500;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  transition: all 0.15s ease;
}
.chip:hover { border-color: var(--ink-60); background: var(--cream); }
.chip.chip-on {
  border-color: var(--primary-dark);
  background: var(--mint-soft);
  color: var(--primary-dark);
}

.contact-submit {
  margin: 0;
  padding: 18px 24px;
  border-radius: 0;
  border: none;
  background: var(--deep);
  color: white;
  font-family: inherit;
  font-size: 16px;
  font-weight: 500;
  letter-spacing: 0.005em;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  width: 100%;
  transition: background 0.15s ease;
}
.contact-submit:hover { background: var(--primary); }
.contact-submit[disabled] { opacity: 0.75; cursor: wait; }

.contact-privacy-mini {
  padding: 14px 40px 18px;
  display: flex;
  gap: 8px;
  align-items: center;
  font-size: 12px;
  color: var(--ink-60);
  line-height: 1.4;
  border-top: 1px solid var(--line-soft);
  background: var(--cream);
}

.form-error {
  margin: 0 40px 4px;
  padding: 12px 14px;
  background: #FEE2E2;
  border: 1px solid #FCA5A5;
  border-radius: 10px;
  font-size: 13px;
  color: #991B1B;
  line-height: 1.5;
}

.contact-thanks {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 24px;
  padding: 80px 40px;
  text-align: center;
  box-shadow: 0 24px 64px -32px rgba(10,46,44,0.08);
}
.contact-thanks-glyph {
  width: 76px;
  height: 76px;
  border-radius: 50%;
  background: var(--primary);
  display: grid;
  place-items: center;
  margin: 0 auto 24px;
  box-shadow: 0 12px 24px -10px rgba(30,77,140,0.5);
}
.contact-thanks h2 { font-size: 48px; letter-spacing: -0.02em; margin-bottom: 16px; }
.contact-thanks p { font-size: 17px; color: var(--ink-60); max-width: 440px; line-height: 1.6; margin: 0 auto; }

@media (max-width: 640px) {
  .contact-form-v2 .form-body { padding: 28px 24px 24px !important; }
  .contact-privacy-mini { padding: 14px 24px 18px; }
  .form-error { margin: 0 24px 4px; }
  .contact-thanks { padding: 56px 24px; }
  .contact-thanks h2 { font-size: 36px; }
}

/* ============ Responsive ============ */
@media (max-width: 960px) {
  section { padding: 72px 0; }
  .section-cream { padding: 80px 0; }
  .nav-links { display: none; }
  .hero-visual-2x2 { height: auto; }
  .two-col-sticky { grid-template-columns: 1fr; gap: 40px; }
  .two-col-sticky .left { position: static; }
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
  .values-grid { grid-template-columns: 1fr; gap: 40px; }
  .testimonial-grid { grid-template-columns: 1fr; gap: 40px; }
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .contact-left { position: static; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  .final-cta-box { padding: 48px 28px; }
  .section-title-xl, .faq-title { font-size: 40px; }
  .testimonial-quote { font-size: 26px; }
  .contact-title { font-size: 48px; }
  .container, .container-narrow { padding: 0 20px; }
  .footer-bottom { flex-direction: column; gap: 12px; }
}
@media (min-width: 720px) and (max-width: 1100px) {
  .grid-3 { grid-template-columns: repeat(2, 1fr); }
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .values-grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 640px) {
  .final-cta-box { padding: 40px 22px; }
}

/* ============ Compliance section ============ */
.compliance-section {
  padding: 100px 0;
  background: linear-gradient(180deg, white 0%, var(--cream) 100%);
  border-top: 1px solid var(--line-soft);
}
.compliance-head {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 56px;
}
.compliance-title {
  font-size: clamp(38px, 4.5vw, 60px);
  margin-top: 14px;
  line-height: 1.05;
  max-width: 760px;
  color: var(--deep);
}
.compliance-title em { color: var(--primary); font-style: italic; }
.compliance-sub {
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink-60);
  max-width: 440px;
  padding-bottom: 8px;
  margin: 0;
}
.compliance-grid {
  display: grid;
  grid-template-columns: 1fr 360px;
  gap: 24px;
  align-items: stretch;
}
.compliance-frameworks {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
}
.compliance-card {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 16px;
  padding: 20px;
  display: flex;
  gap: 14px;
  align-items: flex-start;
  transition: transform 0.18s ease, box-shadow 0.18s ease, border-color 0.18s ease;
}
.compliance-card:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 32px -16px rgba(10,46,44,0.14);
  border-color: rgba(30,77,140,0.35);
}
.compliance-card-icon {
  width: 32px;
  height: 32px;
  border-radius: 10px;
  background: var(--mint-soft);
  color: var(--primary-dark);
  display: grid;
  place-items: center;
  flex-shrink: 0;
}
.compliance-card-body { flex: 1; min-width: 0; }
.compliance-abbr {
  font-size: 14px;
  font-weight: 700;
  color: var(--deep);
  letter-spacing: -0.005em;
  line-height: 1.2;
}
.compliance-region {
  font-size: 11px;
  color: var(--ink-60);
  margin-top: 3px;
  letter-spacing: 0.02em;
  font-weight: 500;
}
.compliance-note {
  font-size: 12.5px;
  color: var(--ink-60);
  margin-top: 10px;
  line-height: 1.5;
}
.compliance-aside {
  background: var(--deep);
  border-radius: 20px;
  padding: 28px;
  color: white;
  position: relative;
  overflow: hidden;
}
.compliance-aside::before {
  content: '';
  position: absolute;
  top: -50px; right: -50px;
  width: 180px; height: 180px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(30,77,140,0.2) 0%, transparent 70%);
  pointer-events: none;
}
.compliance-aside-tag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mint);
  position: relative;
}
.compliance-aside-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--mint);
  box-shadow: 0 0 0 4px rgba(30,77,140,0.25);
}
.compliance-aside-title {
  font-size: 28px;
  line-height: 1.15;
  color: white;
  margin-top: 14px;
  margin-bottom: 8px;
  letter-spacing: -0.01em;
}
.compliance-aside-body {
  font-size: 13.5px;
  color: rgba(255,255,255,0.68);
  line-height: 1.55;
  margin-bottom: 22px;
  position: relative;
}
.compliance-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 10px;
  position: relative;
}
.compliance-list li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 13px;
  color: rgba(255,255,255,0.85);
  line-height: 1.45;
}
.compliance-list li::before {
  content: '✕';
  display: inline-grid;
  place-items: center;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: rgba(255,138,101,0.18);
  color: var(--coral);
  font-size: 10px;
  font-weight: 700;
  flex-shrink: 0;
  line-height: 1;
  margin-top: 1px;
}

@media (max-width: 960px){
  .compliance-head { grid-template-columns: 1fr; gap: 20px; margin-bottom: 36px; }
  .compliance-sub { max-width: 100%; }
  .compliance-grid { grid-template-columns: 1fr; }
  .compliance-section { padding: 72px 0; }
}
@media (max-width: 560px){
  .compliance-frameworks { grid-template-columns: 1fr; }
  .compliance-section { padding: 56px 0; }
}

/* ============ Resources — shared hero ============ */
.resource-hero {
  padding: 80px 0 40px;
  border-bottom: 1px solid var(--line-soft);
}
.resource-hero-title {
  font-size: clamp(46px, 5.4vw, 84px);
  margin-top: 14px;
  line-height: 1.02;
  color: var(--deep);
  max-width: 980px;
  letter-spacing: -0.025em;
}
.resource-hero-sub {
  font-size: 18px;
  color: var(--ink-60);
  margin-top: 22px;
  max-width: 640px;
  line-height: 1.55;
}
.resource-hero-meta {
  margin-top: 28px;
  display: flex;
  gap: 20px;
  flex-wrap: wrap;
  font-size: 13px;
  color: var(--ink-60);
}

/* ============ Blog ============ */
.blog-section { padding: 56px 0 120px; }
.blog-filter {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
  margin-bottom: 48px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line-soft);
}
.blog-pill {
  padding: 8px 16px;
  border-radius: 999px;
  font-size: 13px;
  font-weight: 500;
  border: 1px solid var(--line);
  background: white;
  color: var(--ink-80);
  cursor: pointer;
  transition: all 0.15s ease;
  font-family: inherit;
}
.blog-pill:hover { border-color: var(--ink-60); }
.blog-pill.active {
  border-color: var(--deep);
  background: var(--deep);
  color: white;
}

.blog-feature {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 40px;
  margin-bottom: 72px;
  cursor: pointer;
  text-decoration: none;
}
.blog-cover {
  aspect-ratio: 16/10;
  border-radius: inherit;
  position: relative;
  overflow: hidden;
}
.blog-cover::before {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 80% 20%, rgba(255,255,255,0.3) 0%, transparent 50%);
}
.blog-cover-inner {
  position: absolute; inset: 0;
  padding: 22px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.blog-cover-quote {
  font-family: 'Instrument Serif', serif;
  font-size: 48px;
  line-height: 1;
  color: rgba(255,255,255,0.35);
  font-style: italic;
}
.blog-cover-brand {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.85);
  font-weight: 600;
}

.blog-feature-img-wrap {
  border-radius: 20px;
  overflow: hidden;
  border: 1px solid var(--line-soft);
}
.blog-feature-body {
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.blog-feature-meta {
  display: flex;
  gap: 10px;
  align-items: center;
  margin-bottom: 18px;
  font-size: 12px;
  color: var(--ink-60);
  font-weight: 500;
  letter-spacing: 0.02em;
}
.blog-feature-meta .tag-featured { color: var(--primary-dark); font-weight: 600; }
.blog-feature-title {
  font-size: clamp(30px, 3vw, 44px);
  line-height: 1.1;
  color: var(--deep);
  letter-spacing: -0.015em;
  margin-bottom: 18px;
}
.blog-feature-dek {
  font-size: 16px;
  color: var(--ink-60);
  line-height: 1.6;
  margin-bottom: 24px;
}
.blog-author {
  display: flex;
  align-items: center;
  gap: 12px;
}
.blog-author-avatar {
  width: 36px; height: 36px; border-radius: 50%;
  background: var(--primary);
  color: white;
  display: grid; place-items: center;
  font-size: 13px;
  font-family: 'Instrument Serif', serif;
}
.blog-author-name { font-size: 13px; color: var(--deep); font-weight: 600; }
.blog-author-role { font-size: 12px; color: var(--ink-60); }

.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.blog-card {
  cursor: pointer;
  display: flex;
  flex-direction: column;
  gap: 16px;
  text-decoration: none;
  color: inherit;
}
.blog-card-img {
  border-radius: 14px;
  overflow: hidden;
  border: 1px solid var(--line-soft);
}
.blog-card-body { display: flex; flex-direction: column; gap: 10px; flex: 1; }
.blog-card-cat {
  display: flex;
  gap: 8px;
  align-items: center;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-60);
  font-weight: 600;
}
.blog-card-sep { color: var(--line); }
.blog-card-title {
  font-size: 22px;
  line-height: 1.2;
  color: var(--deep);
  letter-spacing: -0.01em;
}
.blog-card-dek {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.55;
  flex: 1;
}
.blog-card-byline {
  font-size: 12px;
  color: var(--ink-60);
  margin-top: 4px;
}
.blog-card.is-hidden { display: none; }

.blog-news {
  margin-top: 96px;
  padding: 48px;
  border-radius: 24px;
  background: var(--deep);
  color: white;
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 40px;
  align-items: center;
}
.blog-news-kicker {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mint);
  font-weight: 600;
  margin-bottom: 14px;
}
.blog-news h3 {
  font-size: 34px;
  line-height: 1.1;
  letter-spacing: -0.015em;
  margin-bottom: 14px;
  color: white;
}
.blog-news p {
  font-size: 15px;
  color: rgba(255,255,255,0.7);
  line-height: 1.6;
}
.blog-news-form {
  display: flex;
  gap: 8px;
  flex-direction: column;
}
.blog-news-input {
  padding: 16px 18px;
  border-radius: 12px;
  border: 1px solid rgba(255,255,255,0.2);
  background: rgba(255,255,255,0.06);
  color: white;
  font-size: 15px;
  font-family: inherit;
}
.blog-news-input::placeholder { color: rgba(255,255,255,0.5); }
.blog-news-input:focus {
  outline: none;
  border-color: var(--mint);
  background: rgba(255,255,255,0.09);
}
.blog-news-btn {
  padding: 16px 22px;
  border-radius: 12px;
  border: none;
  background: var(--primary);
  color: white;
  font-size: 15px;
  font-weight: 500;
  cursor: pointer;
  font-family: inherit;
  transition: background 0.15s ease;
}
.blog-news-btn:hover { background: var(--primary-dark); }
.blog-news-mini {
  font-size: 12px;
  color: rgba(255,255,255,0.5);
  margin-top: 4px;
}
.blog-news-thanks {
  padding: 22px 24px;
  border-radius: 14px;
  background: rgba(30,77,140,0.14);
  border: 1px solid rgba(30,77,140,0.4);
  color: white;
  font-size: 15px;
  display: flex;
  align-items: center;
  gap: 12px;
}

@media (max-width: 960px){
  .blog-feature { grid-template-columns: 1fr; gap: 28px; margin-bottom: 56px; }
  .blog-grid { grid-template-columns: 1fr; gap: 28px; }
  .blog-news { grid-template-columns: 1fr; padding: 32px; }
  .blog-news h3 { font-size: 26px; }
}
@media (min-width: 720px) and (max-width: 1100px){
  .blog-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ============ HIPAA Checklist ============ */
.hipaa-section { padding: 40px 0 120px; }
.hipaa-progress-bar {
  position: sticky;
  top: 72px;
  z-index: 5;
  background: var(--cream);
  border: 1px solid var(--line-soft);
  border-radius: 16px;
  padding: 20px 24px;
  margin-bottom: 40px;
  box-shadow: 0 8px 24px -16px rgba(10,46,44,0.1);
}
.hipaa-progress-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 12px;
  flex-wrap: wrap;
  gap: 12px;
}
.hipaa-progress-count {
  display: flex;
  align-items: baseline;
  gap: 12px;
  flex-wrap: wrap;
}
.hipaa-count-num {
  font-family: 'Instrument Serif', serif;
  font-size: 34px;
  color: var(--deep);
  line-height: 1;
  letter-spacing: -0.01em;
}
.hipaa-count-num span { color: var(--ink-60); font-size: 22px; }
.hipaa-count-label { font-size: 13px; color: var(--ink-60); }
.hipaa-progress-actions {
  display: flex;
  align-items: center;
  gap: 16px;
}
.hipaa-score-label {
  padding: 4px 12px;
  border-radius: 999px;
  background: white;
  color: var(--primary-dark);
  font-size: 12px;
  font-weight: 600;
  border: 1px solid var(--line);
}
.hipaa-score-label.done { background: var(--mint); color: var(--deep); }
.hipaa-reset {
  font-size: 12px;
  color: var(--ink-60);
  background: none;
  border: none;
  cursor: pointer;
  text-decoration: underline;
  font-family: inherit;
  padding: 0;
}
.hipaa-bar {
  height: 8px;
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 999px;
  overflow: hidden;
}
.hipaa-bar-fill {
  height: 100%;
  width: 0%;
  background: linear-gradient(90deg, var(--primary) 0%, var(--mint) 100%);
  transition: width 0.3s ease;
}

.hipaa-groups { display: flex; flex-direction: column; gap: 48px; }
.hipaa-group-head {
  display: flex;
  align-items: baseline;
  gap: 16px;
  margin-bottom: 20px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line-soft);
}
.hipaa-group-dot {
  width: 8px; height: 8px;
  border-radius: 50%;
  flex-shrink: 0;
  transform: translateY(-3px);
}
.hipaa-group-title {
  font-size: 28px;
  color: var(--deep);
  letter-spacing: -0.01em;
  line-height: 1.1;
  flex: 1;
}
.hipaa-group-count {
  font-size: 13px;
  color: var(--ink-60);
  font-variant-numeric: tabular-nums;
}
.hipaa-items { display: grid; gap: 10px; }
.hipaa-item {
  display: flex;
  gap: 16px;
  padding: 18px 22px;
  border-radius: 14px;
  text-align: left;
  border: 1px solid var(--line);
  background: white;
  cursor: pointer;
  transition: all 0.15s ease;
  font-family: inherit;
  width: 100%;
}
.hipaa-item:hover { border-color: var(--ink-60); }
.hipaa-item.checked {
  border: 1px solid rgba(30,77,140,0.4);
  background: var(--mint-soft);
}
.hipaa-check {
  width: 24px; height: 24px;
  border-radius: 7px;
  flex-shrink: 0;
  border: 1.5px solid var(--line);
  background: white;
  display: grid;
  place-items: center;
  transition: all 0.15s ease;
  margin-top: 2px;
}
.hipaa-item.checked .hipaa-check {
  border: none;
  background: var(--primary);
}
.hipaa-check svg { display: none; }
.hipaa-item.checked .hipaa-check svg { display: block; }
.hipaa-body { flex: 1; min-width: 0; }
.hipaa-title {
  font-size: 15.5px;
  font-weight: 600;
  color: var(--deep);
  margin-bottom: 6px;
  line-height: 1.35;
}
.hipaa-item.checked .hipaa-title { color: var(--primary-dark); }
.hipaa-desc {
  font-size: 13.5px;
  color: var(--ink-60);
  line-height: 1.55;
}

.hipaa-cta {
  margin-top: 80px;
  padding: 40px;
  border-radius: 20px;
  background: var(--deep);
  color: white;
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 40px;
  align-items: center;
}
.hipaa-cta-kicker {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mint);
  font-weight: 600;
  margin-bottom: 14px;
}
.hipaa-cta h3 {
  font-size: 30px;
  line-height: 1.1;
  letter-spacing: -0.015em;
  margin-bottom: 14px;
  color: white;
}
.hipaa-cta p {
  font-size: 15px;
  color: rgba(255,255,255,0.7);
  line-height: 1.55;
}
.hipaa-cta .btn { justify-self: start; }

.hipaa-note {
  margin-top: 32px;
  font-size: 12px;
  color: var(--ink-60);
  line-height: 1.55;
  max-width: 720px;
}

@media (max-width: 960px){
  .hipaa-cta { grid-template-columns: 1fr; padding: 32px; }
  .hipaa-cta h3 { font-size: 24px; }
}

/* ============ Ad Spend Calculator ============ */
.calc-section { padding: 56px 0 120px; }
.calc-grid {
  display: grid;
  grid-template-columns: 420px 1fr;
  gap: 40px;
  align-items: start;
}
.calc-inputs {
  background: var(--cream);
  border: 1px solid var(--line-soft);
  border-radius: 20px;
  padding: 32px;
  position: sticky;
  top: 100px;
}
.calc-kicker {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-60);
  font-weight: 600;
  margin-bottom: 24px;
}
.calc-group { margin-bottom: 28px; }
.calc-label {
  font-size: 14px;
  color: var(--deep);
  font-weight: 600;
  display: block;
  margin-bottom: 12px;
}
.calc-specialty {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 6px;
}
.calc-spec-btn {
  padding: 10px;
  border-radius: 10px;
  font-size: 12px;
  font-weight: 500;
  cursor: pointer;
  text-align: left;
  border: 1px solid var(--line);
  background: white;
  color: var(--ink-80);
  font-family: inherit;
  transition: all 0.15s ease;
}
.calc-spec-btn:hover { border-color: var(--ink-60); }
.calc-spec-btn.active {
  border-color: var(--primary-dark);
  background: var(--mint-soft);
  color: var(--primary-dark);
}
.calc-spec-label {
  margin-top: 10px;
  font-size: 12px;
  color: var(--ink-60);
}

.calc-goal-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 10px;
}
.calc-goal-label {
  font-size: 14px;
  color: var(--deep);
  font-weight: 600;
}
.calc-goal-value {
  font-family: 'Instrument Serif', serif;
  font-size: 28px;
  color: var(--primary-dark);
  line-height: 1;
}
.calc-range {
  width: 100%;
  accent-color: var(--primary);
}
.calc-range-ends {
  display: flex;
  justify-content: space-between;
  font-size: 11px;
  color: var(--ink-60);
  margin-top: 6px;
}

.calc-override {
  margin-top: 8px;
  border-top: 1px dashed var(--line);
  padding-top: 18px;
}
.calc-override summary {
  font-size: 13px;
  color: var(--ink-60);
  cursor: pointer;
  font-weight: 500;
  margin-bottom: 14px;
  list-style: none;
}
.calc-override summary::-webkit-details-marker { display: none; }
.calc-override-fields { display: grid; gap: 14px; padding-top: 6px; }
.calc-override-label {
  font-size: 12px;
  color: var(--ink-60);
  font-weight: 500;
  display: block;
  margin-bottom: 6px;
}
.calc-override-input {
  width: 100%;
  padding: 10px 12px;
  border-radius: 8px;
  border: 1px solid var(--line);
  font-size: 14px;
  font-family: inherit;
  background: white;
}
.calc-override-input:focus {
  outline: none;
  border-color: var(--primary);
  box-shadow: 0 0 0 4px rgba(30,77,140,0.12);
}

.calc-headline {
  background: var(--deep);
  color: white;
  border-radius: 20px;
  padding: 40px;
  margin-bottom: 24px;
  position: relative;
  overflow: hidden;
}
.calc-headline::before {
  content: '';
  position: absolute;
  top: -60px; right: -60px;
  width: 200px; height: 200px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(30,77,140,0.25) 0%, transparent 70%);
  pointer-events: none;
}
.calc-headline-kicker {
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mint);
  font-weight: 600;
  margin-bottom: 14px;
  position: relative;
}
.calc-headline-num {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(56px, 7vw, 96px);
  line-height: 1;
  letter-spacing: -0.025em;
  margin-bottom: 18px;
  position: relative;
}
.calc-headline-num .dash {
  color: var(--mint);
  font-size: 0.5em;
  font-style: italic;
  font-weight: 400;
}
.calc-headline-sub {
  font-size: 15px;
  color: rgba(255,255,255,0.7);
  max-width: 480px;
  line-height: 1.55;
  position: relative;
}

.calc-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-bottom: 32px;
}
.calc-stat {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 14px;
  padding: 20px;
}
.calc-stat-k {
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-60);
  font-weight: 600;
  margin-bottom: 10px;
}
.calc-stat-v {
  font-family: 'Instrument Serif', serif;
  font-size: 36px;
  color: var(--deep);
  line-height: 1;
  letter-spacing: -0.01em;
  margin-bottom: 8px;
}
.calc-stat-sub { font-size: 12px; color: var(--ink-60); }

.calc-breakdown {
  background: white;
  border: 1px solid var(--line-soft);
  border-radius: 16px;
  overflow: hidden;
}
.calc-breakdown-head {
  padding: 20px 24px;
  border-bottom: 1px solid var(--line-soft);
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.calc-breakdown-title {
  font-size: 20px;
  color: var(--deep);
}
.calc-breakdown-meta { font-size: 12px; color: var(--ink-60); }
.calc-row {
  padding: 16px 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-bottom: 1px solid var(--line-soft);
}
.calc-row:last-child { border-bottom: none; }
.calc-row.accent { background: var(--mint-soft); }
.calc-row-l {
  font-size: 14px;
  color: var(--ink-80);
}
.calc-row.accent .calc-row-l {
  color: var(--primary-dark);
  font-weight: 600;
}
.calc-row-v {
  font-size: 15px;
  color: var(--deep);
  font-weight: 600;
  font-variant-numeric: tabular-nums;
}
.calc-row.accent .calc-row-v { color: var(--primary-dark); }

.calc-bottom-cta {
  margin-top: 40px;
  padding: 28px 32px;
  border: 1px dashed var(--line);
  border-radius: 16px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}
.calc-bottom-cta-title {
  font-size: 22px;
  color: var(--deep);
  margin-bottom: 6px;
}
.calc-bottom-cta-sub { font-size: 14px; color: var(--ink-60); }

.calc-note {
  margin-top: 24px;
  font-size: 12px;
  color: var(--ink-60);
  line-height: 1.55;
}

@media (max-width: 960px){
  .calc-grid { grid-template-columns: 1fr; gap: 28px; }
  .calc-inputs { position: static; }
  .calc-stats { grid-template-columns: 1fr; }
  .calc-headline { padding: 28px; }
  .calc-row-l, .calc-row-v { font-size: 13px; }
}