Email, SMS, and on-site personalization. The cheapest customer is the one you already have — but only if you know what to send, when, and to whom.
Channel mix, cadence, and compliance. Which messages go where, to whom, at what time.
Welcome, browse/cart/purchase, post-purchase, win-back. Fully mapped, fully measured.
Receipts, shipping, password resets. The emails your customer opens 100% of the time.
RFM, predictive LTV, churn risk. Right message to right cohort — not blast-and-pray.
Tiers, points, perks — designed to drive frequency, not just accumulate points nobody redeems.
Target lapsed buyers with incentives that make sense for LTV, not across-the-board discounts.
Four patterns we see when acquisition is working but the back end isn't. Fixing these changes the unit economics.
You pay to acquire a customer once, they never come back. Growth is a treadmill.
Second-purchase rate below 20%. Either the product needs work — or the post-purchase experience does.
One newsletter to everybody, every week. Opens are falling, spam complaints are rising.
Most of your list hasn't opened an email in 90+ days. Deliverability is about to get worse.
Free 45-min deep dive. We review your funnel, spend, and competitive landscape.
A brand-specific plan with projected outcomes, budget, and 90-day milestones.
We build, launch, optimize. Weekly check-ins, monthly strategy reviews.
Once we hit targets, we reinvest into channels that work. Compound growth.
Retention starts with segmentation. We build RFM and behavioural segments inside your ESP — Klaviyo, Customer.io, Braze, Iterable — so every message lands on the right customer at the right moment, instead of the same weekly blast your buyers have learned to ignore. Then we design the flows: welcome, browse-abandon, cart-abandon, post-purchase, replenishment, win-back, and VIP. Each has an owner, a KPI, and a re-test window.
Email and SMS work together, not in parallel lanes. Deliverability is monitored weekly — warm-up, spam complaints, sender reputation, list hygiene — because the best copy in the world can't rescue a domain quietly landing in Promotions. Every quarter we run a flow-by-flow revenue audit and reinvest in the ones paying off the most, retire the ones underperforming, and test the next set of hypotheses.
Book a 45-minute audit with our growth team. We'll show you exactly where revenue is leaking — and what to do about it.