Edition 1 · Refreshed twice a month
The Real Estate Index
For Canadian private real estate investment firms.
- What the top firms post, boost and get engagement on
- A ranked scoreboard from public Instagram data
- Every claim linked to its source post
Original research
The HMM Index.
Public benchmarks of what actually works on Instagram, one category at a time. Each edition is built from public posts, refreshed on a schedule, and every claim links to the post it came from.
Editions
Three categories, benchmarked.
Pick the one closest to your business. Each is free to read, with no sign-up.
Edition 2 · Refreshed every 30 days
The Hair Loss Index
For non-surgical hair loss studios in Northern Ontario and the GTA.
- Nine brands across ten accounts
- Who reaches, who converts, and where bookings stall
- Every claim linked to its source post
Edition 3 · Refreshed every 90 days
The GTA MedSpa Index
For medical spas across the Greater Toronto Area.
- 341 clinics found, 176 ranked on reel reach
- What a typical reel actually gets
- Which captions a regulator could question
How it works
How each edition is built.
Public data only
I read what each business posts publicly on Instagram. No private data, no paid panels.
Scored the same way
Every account in an edition is measured on the same things, such as reach and response, so the ranking is fair.
Linked to the source
Every claim points to the post behind it, so you can check it yourself.
Free marketing review
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