AI Tools
Find the right tool for what you're trying to fix.
Tell us what you are working on. Our AI points you to the free tool or system built for exactly that, from ad budgets to SEO to a full marketing audit.
Most agency tools are lead-capture forms in disguise: enter your email, get a generic PDF. Ours are the real thing. Each one below is built from the same work we do for clients, and each runs in your browser with nothing gated behind a signup.
Tools and frameworks
The tools.
Six tools and frameworks, each built to give you a straight answer about your marketing, free. The three indexes follow below.
AI Marketing Audit
A free 5-minute diagnostic that scores your marketing maturity from 0 to 100 across 5 dimensions and tells you what to fix next. 8 questions, no pitch.
Free AI Audit → 02AdSpend Calculator
How much should you actually spend on ads? Pick your segment and a monthly customer goal, and get a budget range based on aggregated benchmarks.
Run the numbers → 03Meta Learning Phase Calculator
How many ad sets can your budget actually feed? Enter your budget and cost per event to find the deepest optimisation event you can afford, using Meta's 50 events per ad set per week rule.
Size your structure → 04SEO Growth OS
Any audit finds SEO problems. This one ranks them by payback, produces the fixes, and proves they worked. Six nodes, 32 specialist checks.
Explore the system → 05Meta Growth OS
The paid half of the same architecture. Any dashboard hands you 200 metrics; this ranks which one is lying and what to fix first. Nine stages, 13 specialist skills you download and run.
Explore the system → 06Ad Spend Benchmarks
The platform and industry numbers behind the calculator: CPL, conversion, and LTV for DTC, SaaS, healthcare, and finance, plus the math.
See the benchmarks →Research
The HMM Index: three live benchmarks.
Public rankings we build and refresh in place, every claim linked to its source post. Instance 01 covers Canadian private real estate, 02 non-surgical hair loss studios, 03 medical spas across the GTA.
Real Estate Index: Instagram
Living competitive intelligence for Canadian private real estate on Instagram. A fortnightly scoreboard of what the top firms actually post, boost, and get engagement on, scraped from public data.
Read the index → 02Hair Loss Index: Instagram
Living competitive intelligence for non-surgical hair loss studios across Northern Ontario and the GTA. A monthly scoreboard of who reaches, who converts, and where the path to a booked consultation breaks, scraped from public data.
Read the index → 03GTA MedSpa Index: Instagram
Every medical spa in the Greater Toronto Area with a public Instagram account, ranked on reel reach and response. The median reel gets 769 plays, posting more has almost no effect, and two in three clinics publish something a Canadian regulator could question.
Read the index →Why these are free.
Because the fastest way to show you how we think is to let you use it. These tools give you a real answer whether or not you ever hire us. If the numbers point somewhere we can help, the audit and the calculator will make that obvious on their own. If they don't, you still walked away with something useful.
We add to this set as we build new tools. If there is a calculation or a check you wish existed, tell us and we may build it next.
Want a human to read the numbers with you?
Run a tool first, then bring us the output. A 30-minute call, and we will tell you honestly what is worth acting on and what is not.
30-minute call • Actionable recommendations • Response within 1-3 business days