Case studies
Results we can show you.
Real clients. Real numbers. Across DTC, healthcare, finance, travel, real estate, and SaaS. Here's what the work produced.
- +312%revenue
- 12×bookings/mo
- 3.2×demo pipeline
- +186%leads
- +92%consults
- +41%conversion
- 40%lower CPL
Selected work
Nine engagements. The numbers behind each.
Two public indexes we built and publish, and seven client engagements with the figure that mattered. Every number is client-reported or measured in the platforms and CRM named in that engagement.
The GTA MedSpa Index
Healthcare
176 clinics ranked on reach
Situation: Medical spas across the GTA had no benchmark for what a reel should reach, so most were posting more and measuring the wrong thing.
What we did: Built instance 03 of The HMM Index: 341 clinics found, 2,810 public Instagram posts scored on reach and response, and every ranked caption read against Health Canada and CPSO advertising rules.
Result: A public ranking of the top 25, a quadrant that shows cadence does not predict reach, and a compliance read the category had never seen. Read the index.
The Hair Loss Index
Healthcare
9 brands benchmarked, live
Situation: Non-surgical hair loss studios across Northern Ontario and the GTA had no way to see where competitors' reach stops turning into bookings.
What we did: Built instance 02 of The HMM Index: 185 public Instagram posts scored on discovery, interest, consideration, and the path to a booked consultation.
Result: A public, monthly-refreshed scoreboard with every claim linked to its source. Read the live index.
Shakti Warrior
DTC
+312% revenue
Situation: A wellness DTC brand with strong product but flat growth and an underused social presence.
What we did: Brand identity + social rebuild.
Result: 312% revenue growth over 12 months.
TravelUp
Travel
12× bookings/month
Situation: A travel brand getting traffic but converting a fraction of it into booked trips.
What we did: Full-funnel: paid acquisition, SEO, and CRO.
Result: 12× monthly bookings within a year.
Med Aesthetics
Healthcare
+186% lead growth
Situation: A med spa relying on word-of-mouth with little online presence in a competitive local market.
What we did: Review generation + Google Business Profile management.
Result: 186% lead growth in 4 months.
BoomerangFX
SaaS
3.2× demo pipeline
Situation: A B2B SaaS team spending on demand-gen but unable to tie spend to actual pipeline.
What we did: Analytics + attribution buildout.
Result: 3.2× demo pipeline over a year.
Vanguard
Healthcare
+92% consult requests
Situation: A healthcare practice with a dated brand and thin content losing consults to slicker competitors.
What we did: Brand + content.
Result: 92% more consult requests in 6 months.
Luxe & Charme
DTC
+41% conversion rate
Situation: A DTC brand with a website that looked the part but leaked conversions at checkout.
What we did: Full website rebuild.
Result: 41% higher conversion rate post-launch.
Equiton
Real estate investment
40% lower CPL
Situation: A real estate investment firm paying too much per lead with no clear view of what was working.
What we did: GTM conversion tracking, SEO, CRO, and performance marketing.
Result: 40% lower cost per lead in 9 months.
Research we publish
Three live indexes.
Public benchmarks we build and refresh in place. Each ranks a category on what its Instagram actually reaches, with every claim linked to the source post.
Real Estate Index: Instagram
Living competitive intelligence for Canadian private real estate on Instagram. A fortnightly scoreboard of what the top firms actually post, boost, and get engagement on, scraped from public data.
Read the index → 02Hair Loss Index: Instagram
Living competitive intelligence for non-surgical hair loss studios across Northern Ontario and the GTA. A monthly scoreboard of who reaches, who converts, and where the path to a booked consultation breaks, scraped from public data.
Read the index → 03GTA MedSpa Index: Instagram
Every medical spa in the Greater Toronto Area with a public Instagram account, ranked on reel reach and response. The median reel gets 769 plays, posting more has almost no effect, and two in three clinics publish something a Canadian regulator could question.
Read the index →Tools we publish
Six free tools and frameworks.
Built from the same client work as the case studies above. No email gate on the tools; the two frameworks download after one form.
AI Marketing Audit
A free 5-minute diagnostic that scores your marketing maturity from 0 to 100 across 5 dimensions and tells you what to fix next. 8 questions, no pitch.
Free AI Audit → 02AdSpend Calculator
How much should you actually spend on ads? Pick your segment and a monthly customer goal, and get a budget range based on aggregated benchmarks.
Run the numbers → 03Meta Learning Phase Calculator
How many ad sets can your budget actually feed? Enter your budget and cost per event to find the deepest optimisation event you can afford, using Meta's 50 events per ad set per week rule.
Size your structure → 04SEO Growth OS
Any audit finds SEO problems. This one ranks them by payback, produces the fixes, and proves they worked. Six nodes, 32 specialist checks.
Explore the system → 05Meta Growth OS
The paid half of the same architecture. Any dashboard hands you 200 metrics; this ranks which one is lying and what to fix first. Nine stages, 13 specialist skills you download and run.
Explore the system → 06Ad Spend Benchmarks
The platform and industry numbers behind the calculator: CPL, conversion, and LTV for DTC, SaaS, healthcare, and finance, plus the math.
See the benchmarks →Your results could be the next case study.
Book a free 30-minute audit. We will review where growth is stalling and the highest-impact moves to unstick it.