Approximate monthly ad spend
$9,079 — $12,284
An average approximation for dentistry (aggregated CPL ~$95, lead→patient ~35%). Real numbers will vary with geography, seasonality, creative and market competition.
Leads needed / mo
115
at 35% conversion
Target CPL
$95
Dentistry benchmark
Projected ROAS
6.6×
on $1,800 patient LTV
How we got there
Monthly projection
Your patient goal
40 new patients / mo
Lead → patient conversion
35%
Leads we need to generate
115 leads
Target CPL (specialty average)
~$95
Estimated monthly ad spend
~$10,681
Illustrative patient revenue
~$72,000
Want a plan built on your actual numbers?
We’ll look at your current spend and suggest a directional plan — 20 minutes, no deck.
Start a conversation →
A note on these numbers — everything above is an average approximation drawn from aggregated industry data, not a forecast of your account. Actual CPL, conversion rate and revenue depend on your market, creative, landing-page performance and seasonality. Treat the output as a starting directional estimate, not a promise.