Paid acquisition
Where is your ad spend leaking?
We audit acquisition funnels across Google, Meta, LinkedIn, and TikTok. Then rebuild for profitable growth.
The gap between spend and performance.
Media costs keep rising, but customer acquisition costs are rising even faster. The difference is where performance breaks.
- Creative without qualification. Ads generate attention, but not the right audience or buying intent.
- Campaigns optimized for vanity metrics. Campaign focus on cheap clicks, reach, or engagement instead of profitability and real business impact.
- Weak conversion efficiency. Traffic reaches the site, but landing pages, funnels, and offers fail to convert efficiently.
- Poor audience targeting. Budget gets wasted reaching users who are unlikely to purchase, subscribe, or take action.
- Broken attribution. Most brands still optimize using incomplete tracking and misleading platform data.
Most agencies optimize clicks and CPMs. We optimize for revenue, qualified pipeline, and downstream conversion.
How we build paid media that compounds.
Most agencies launch first and optimize later. We build the measurement and economics before scaling spend.
Measure first.
Server-side tracking, CAPI, GA4, and attribution you can actually trust.
Optimize for outcomes.
Not clicks, CPMs, or vanity metrics, but real business impact.
Scale what works.
Test relentlessly. Cut waste fast. Double down on proven winners.
What we run.
Four channels. Four different jobs. Built around profitable acquisition, not platform vanity metrics.
Google Ads
Capture existing demand.
- Search campaigns built around intent
- Performance Max with guardrails
- Shopping feeds optimized for margin
Convert high-intent traffic efficiently.
Meta Ads
Build and scale demand.
- Creative testing at weekly velocity
- Advantage+ structured properly
- Server-side CAPI from day one
Scale customer acquisition profitably.
LinkedIn Ads
Reach decision-makers.
- CRM-based account targeting
- Lead forms built for sales handoff
- Optimized for qualified pipeline
LinkedIn becomes pipeline, not awareness.
TikTok Ads
Earn attention natively.
- Creator-led Spark Ads
- Events API + clean tracking
- Optimized for purchases, not views
Attention that converts.
Built into every engagement: Attribution & Measurement
Every engagement includes:
- Server-side tracking
- GA4 setup
- Attribution modeling
- Incrementality testing where needed
Because scale without measurement breaks quickly.
What engagements look like in practice.
We don't sell tiers. We solve recurring growth problems.
Growth-stage DTC brand
Rising CPAs. Fragmented attribution.
We rebuild tracking, restructure Meta around margin, and tighten PMax controls. Result: cleaner attribution and more efficient scale.
B2B SaaS
Pipeline exists. Attribution doesn't.
We align LinkedIn + Google around commercial intent and connect ad spend to revenue. Result: qualified pipeline over vanity leads.
Multi-location service business
Locations blend together. Spend gets wasted.
We segment campaigns by market, connect call tracking, and optimize location-level performance. Result: each location scales independently.
Consumer brand entering TikTok
Attention is easy. Profitable attention isn't.
We structure TikTok around creators, clean tracking, and purchase signals. Result: TikTok becomes a measurable acquisition channel.
Real outcome
+38% ROAS in 12 weeks.
We rebuilt TravelUp's paid foundation from the ground up. Attribution moved to server-side. Creative cadence shifted from monthly to weekly. Campaign structure went channel-led to margin-led. The unit economics held as spend scaled.
Frequently asked questions.
What's the minimum ad spend to work with you?
Most engagements make sense at $6K-$10K/month paid spend. Below that, run campaigns yourself or start with an audit.
How long until I see results?
Foundation in 30-45 days. Compounding results in 90-120 days. Anyone promising faster is skipping the measurement work.
Do you take a percentage of ad spend?
No. Flat monthly fee. We get paid the same whether your spend goes up or down, so our recommendation is the right one for your business.
Do you work with my existing team or replace them?
Alongside. We run strategy, attribution, and channel structure. Your team handles creative input and brand voice. You own the accounts.
What if I just want an audit, not a full engagement?
Start with the audit. 45-minute deep dive, written recommendation, no commitment. About a third of audit clients implement themselves. Either is fine.
Who this isn't for.
- You're spending under $6K/month with no plan to scale. Build cost won't pay back.
- You need leads in the next 30 days. Paid media compounds. The first 30-45 days build foundation.
- You won't share revenue and attribution data. We can't optimize what we can't see. NDA fine, opacity isn't.
- You want guaranteed ROAS. No legitimate operator guarantees specific returns. We commit to disciplined execution.
Find where your ad spend is leaking.
We review your tracking, targeting, creative, and funnel performance to identify where growth is breaking down, and how to fix it.
45 minutes • Actionable recommendations • No fluff