Why marketing pricing is so confusing
There is no standard pricing in digital marketing. A “social media package” from one agency means 8 posts per month and a monthly report. From another it means a full content strategy, video production, community management, and paid amplification.
Same label. Completely different scope.
This is intentional. Vague packages are harder to compare, which makes it harder for you to shop on price. The solution is not to compare prices — it is to compare what you get for the price.
Before you ask an agency “how much do you charge?” — ask “what exactly is included?” Then compare.
Before you ask how much — ask what is included. Same price, completely different scope.
Want to see exactly what is included at each price point?
We break down our packages clearly — no hidden fees, no vague retainers. See what you actually get.
See our services →What each service actually costs
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1. SEO — $1,000 to $5,000 per month
Entry level ($1,000–$1,500): Basic on-page optimisation, monthly reporting, limited content. Suitable for small businesses in low-competition markets.
Mid-range ($1,500–$3,000): Technical SEO, content strategy, link building, monthly reporting with real insights.
Premium ($3,000–$5,000+): Full editorial strategy, high-volume content, competitive link building, and proper attribution. See what our SEO service includes → -
2. Paid ads management — $1,000 to $4,000 per month plus ad spend
The management fee is separate from what you spend on the ads themselves. A $1,000 management fee on a $500 ad budget is not good math — the fee should be proportional to the spend being managed. As a rule, management fees should not exceed 20% of your monthly ad spend. See how we price paid ads →
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3. Social media management — $800 to $3,000 per month
Entry level: Templated content, basic scheduling, no strategy. You will get posts. You will not get growth.
Mid-range: Original content creation, community management, monthly strategy.
Premium: Video production, influencer coordination, paid amplification, full analytics. -
4. Website design — $3,000 to $25,000 project fee
Basic: Template-based, fast delivery, limited customisation. Fine for simple service businesses.
Mid-range: Custom design, CMS integration, conversion optimisation. Most growing businesses land here.
Premium: Full UX research, custom build, ongoing CRO, full e-commerce functionality. See our website service → -
5. Full-service package — $2,500 to $10,000 per month
This is where most growing businesses land when they want one team managing multiple channels. The advantage is integration — paid ads, SEO, and content working together is more effective than three separate specialists. The disadvantage is dependency on one supplier for everything.